Established by Fred Samuel in 1936 in Paris at 6 Rue Royale. Fred Samuel grew up in Argentina and as such his designs are inspired by the vibrant colours of South America. FRED jewellery is renowned for its modern and creative colourful designs which match current fashion. Some of their most notable clientele include Grace Kelly and Marlene Dietrich.
FRED is the jeweller to the cinema, in 1989 designing the necklace made up of twenty three rubellite hearts worn by Julia Roberts in ‘Pretty Woman’. More recently FRED showcased their Star Collections pendant and earring suite in the James Bond film ‘Casino Royale’.
In 1995 FRED joined the Moet Hennessy Louis Vuitton LVMH group.