Chopard were founded in 1860 in Switzerland by the expert watchmaker Louis-Ulysse Chopard. They were known for their high quality watches and were based in Geneva. In 1963 the company was sold to Karl Scheufele III who was a young goldsmith and watchmaker. He then introduced the jewellery segment to the company and in 1976 the first 'Happy Diamonds' watch was made. In the 1980s 'Happy Diamonds' jewellery pieces were created, for which they are well known.