Bulgari are a famous Italian jewellery house founded by Sotirio Bulgari in 1884. He opened his first shop in Rome on the Via Sistina and then moved in 1905 to Via dei Condotti. In 1932, the business was suceeded by his sons Giorgio and Constantino, who largely created the distinctive Bulgari style, heavily influenced by the Italian Renaissance combined with Greek and Roman classicism. They expanded internationally in the 1970s, first opening in New York, then on to Paris, Geneva and Monte Carlo. It was at this time that they began making watches.
Bulgari are best known for their bold designs, with bright, high quality gemstones, geometric shapes and archaeological influence. They were one of Elizabeth Taylor's favourite jewellers.