PART TWO: DECO DECADENCE
Tiffany & Co burst into the 20th century with a bold enigmatic aesthetic reflecting this period of newfound freedom, feverish jazz and innovation. Inspired by the colourful abstract masterpieces created by genius’s Picasso and Matisse, cubism, geometry and symmetry moved to the forefront of design. In 1925 this artistic movement was a named ‘Art Deco’ after the Exposition Internationale des Art Décoratifs et Industriels Modernes held in Paris where the new style was seen influencing furniture, artwork and jewellery. Architecture soon followed suit with the quintessential Art Deco designs of the Chrysler building, Empire State building and Waldorf Astoria all erected during the 1930s making New York city one of the most recognisable skylines in the world.
Amidst this artistic revolution Tiffany & Co. released daring designs set with bold and colourful gemstones. The dramatic changes in women’s fashion from elaborate corseted dresses to slimline dresses and cropped hairstyles was echoed in the jewels of the period. Angular brooches, jewelled hair pieces, clothing clips, open work cuff bracelets, cocktail rings and geometric cluster rings adorned the social elite. Step cut diamonds, sapphires, emeralds and rubies helped to create styles which reflected cubism. Tiffany & Co. used their sensitivity to new trends to create striking jewels with creative flare and recognisable Deco designs.
The jazz scene in the United States became synonymous with Art Deco decor and spirited frivolities. Women's newfound freedom exposed them to jazz clubs and eccentric design. Ladies mirrored the styles of Hollywood's on-screen stars and even began applying their lipstick and makeup in public using new compacts and lipstick cases provided by Tiffany & Co. The sleek and sophisticated jewels began to mix black onyx with a variety of colours including emerald, ruby, sapphire and especially diamond creating crisp eye-catching designs which continue to inspire designers today.
By the end of the 1930s Tiffany & Co. had endured the Great Depression, WWI and the beginning of WWII. Throughout these turbulent economic times Tiffany & Co. continued to contribute to the artworld with originality and creativity solidifying their worldwide dominance in the jewellery industry. Be transported to the extravagant 1920s with diamond incrusted designs or marvel at the straight lines and bold colours of the 1930s with original designs from the celebrated Tiffany & Co. Visit us instore or online today and secure a timeless piece from the unforgettable Art Deco period today.