The company founder, Illias Lalaounis, was born in Athens in 1920, son of four generations of goldsmiths and watchmakers. After studying economics, he joined the family firm to begin his training as a master craftsman. He took control of the firm in 1941, and began to focus on ancient designs and techniques as inspiration for his modern jewellery. In the 1960s he branched out on his own, forming the company as it is today, still focusing on an archaeological aesthetic, rendered primarily in gold. Today the firm’s designs are recognized by prestigious institutions such as the Institute de France, Academie des Beaux Arts et des Lettres.